Most people dislike being sold - intensely. The main reason could be attributed to pushy salespeople who simply don't listen to the customer.
This aversion to sales has become so widespread that many online sites will ban you for posting anything remotely resembling a sales letter - even on forums discussing marketing.
You have to go back to the first half of the last century to find where a time of honest, caring salespeople who were more concerned about the customer in front of them than the sale. These two authors are a couple who did just that - and were sought out by droves of people wanting to train in what they knew.
Individually, these authors never met each other, and lived in different parts of the country. You wouldn't know it by how they wrote about the same subject.
This is what makes any salesperson stand out among the crowd of marketers who try to take advantage of perceived weaknesses in the customer, using high-pressure tactics to confuse and deceive them.
These author's approach earned them a place in the Masters of Marketing Series (see postscript annotation for complete description.)
Get your copy today and find out how to help your customer make their decision because of your honesty, empathy, and care.